The challenges and opportunities of social media.
In the challenges and opportunities of social media (2014), the writer, Paula Newton, argues that there is a rising need for companies to adopt the use of mass communication platforms. It enables individuals to retrieve a variety of information about the company and these online users present themselves as a blooming market. However, Companies have to manage certain obstacles. Firstly, due to the variety of platforms, selection of the sites to advertise on, should target audiences compatible to the company and should ensure consistency of advertisements, to reap profits. When using mass media platforms, companies should be engaging, and practice humility instead of deceit, so as to retain the confidence of the consumer. Lastly companies should reduce formalities online as readers prefer a candid and direct response and articles. To conclude, harnessing the power of media platforms would garner exponential returns, but effort is required. I largely agreed with the points mentioned by the writer, however I believe the use of social media is not as positive as claimed. I don’t agree that social media should be used neither at all cost, nor with the fact that content should be humble, as it may result in a waste of resources and conflicting image effect.
Contrary to the article, 5 reasons why your business shouldn’t be on social media (2013) by Kelsey Jones, point out that despite the scope of the advertisements, some industries might not be suited to be on social media on the grounds that “people shouldn’t talk just to talk, especially if no one is going to listen” similarly, it would be a waste of resources if there is no suitable audiences. In addition, it might feel a tad too pushy and desperate for sales if the content is channelled wrongly at the wrong target audience. Thus the writer suggests that companies should research on which channels of advertisements best suit the needs of the company. I agree with Ms Jones, in most of the online advertisements, the businesses are reaching out to everyone instead of focusing on the existing market. Not only does it not gain the intended publicity, it repels people who are not looking for the product as well. An example would be how people tend to associate mails from online shops as spam, wasting the efforts of gathering contacts through surveys, which can be brought to better use.
Next the writer Paula Newton mentioned that companies should practice humbleness and humility. I believe this is largely true, however it boils down to the audience that the company is targeting and what is the intended image that the company would wish to portray. From the article 5 Effective Brand Building Strategies to Attract Customers (2013) by Annetta Powell, she points the importance for companies to, first and foremost, identify the traits that define your brand and what are the qualities that the company values. It is only after knowing these values that you can define the intended image online. Hence it is not as simplistic as to say that all companies should be down to earth and humble. Personally I find it disbelieving if high end companies such as Louis Vutton becomes humble online, especially since the pride exclusivity. I believe, like most, I would question the authenticity of the product. Having set such a strong image of their shops, it would feel out of sync, if the company is humble online.
In conclusion, the messages that Paula Newton is trying to highlight, are largely true. However the text is rather simplistic and picturesque to be feasible in reality. If it was definite, companies would have focused solely on mass media publications since it is much more affordable. Moreover the write did not take into account other prominent factors such as the fact the mass media targets mainly the teenagers, thus it might not be feasible for all companies to venture into online advertising.
649 words
Monday, 9 February 2015
Thursday, 5 February 2015
The challenges and
opportunities of social media.
In the challenges and
opportunities of social media (2014), the writer, Paula Newton, argues that there
is a rising need for companies to adopt the use of mass communication
platforms. It enables individuals to retrieve a variety of information about
the company and these online users present themselves as a blooming market.
However, Companies have to manage certain obstacles. Firstly, due to the
variety of platforms, selection of the sites to advertise on, should target
audiences compatible to the company and should ensure consistency of
advertisements, to reap profits. When using mass media platforms, companies
should be engaging, and practice humility instead of deceit, so as to retain
the confidence of the consumer. Lastly companies should reduce formalities
online as readers prefer a candid and direct response and articles. To conclude,
harnessing the power of media platforms would garner exponential returns, but
effort is required.
I largely agreed with
the points mentioned by the writer, however contrary to the article, 5 reasons
why your business shouldn’t be on social media (2013) by Kelsey Jones, she
point out that despite the scope of the advertisements, some industries might
not be suited to be on social media on the grounds that “people shouldn’t talk
just to talk, especially if no one is going to listen” similarly, it would be a
waste of resources if there is no suitable audiences. In addition, it might feel a tad too pushy and
desperate for sales if the content is channelled wrongly at the wrong target
audience. Thus the writer suggests that companies should research on which
channels of advertisements best suit the needs of the company. I agree with Ms
Jones, in most of the online advertisements, the businesses are reaching out to
everyone and not focused on the existing market. Not only does it not gain the
intended publicity, it repels people who are not looking for the product as
well. An example would be how people tend to associate mails from online shops
as spam.
Next the writer Paula Newton
mentioned that companies should practice humbleness and humility. I believe
this is largely true, however it boils down to the audience that the company is
targeting and what is the intended image that the company would wish to
portray. Personally I find it disbelieving if high end companies such as Louis
Vutton becomes humble online. I believe, like most, I would question the
authenticity of the product. Having set such a strong image of their shops, it
would feel out of sync, if the company is humble online.
In conclusion, the messages that Paula Newton is trying to highlight, are largely true. However the text is rather simplistic and picturesque to be feasible in reality. If it was definite, companies would have focused solely on mass media publications since it is much more affordable. Moreover the write did not take into account other prominent factors such as the fact the mass media targets mainly the teenagers, thus it might not be feasible for all companies to venture into online advertising.
513 words
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